PATAGONIA ACTION WORKS

$20M Raised for Environmental Causes

Patagonia is one of the world’s most popular retail brands, well known for its amazing apparel and social impact initiatives. I served as the Product Manager who led the development and implementation of Patagonia’s donation experience via their Advocacy Platform ActionWorks.

We launched ActionWork’s donation product on Black Friday 2019 and by end of the year hit a momentous milestone of $10M in donations to environmental causes, what was even better was Patagonia matched it.