GROWTH
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PRODUCT
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MARKETING
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BUSINESS DEVELOPMENT
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DEAL FLOW
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GROWTH 〰️ PRODUCT 〰️ MARKETING 〰️ BUSINESS DEVELOPMENT 〰️ DEAL FLOW 〰️
I currently serve as the Director of Digital at [solidcore], a hyper growth boutique fitness brand known for it’s high-intensity workouts focused on slow-twitch muscle fibers.
I love to solve complex problems and connect the dots between people, products, and business opportunities.
CAREER JOURNEY
[solidcore]
DIRECTOR OF DIGITAL (FEB 2024 - CURRENT)
Lead digital experiences, analytics, and paid marketing.
SANDBOXX.US
DIRECTOR OF GROWTH (FEB 2020 - SEP 2023)
Led user acquisition efforts and then pivoted to monetization and product experimentation. My north star metric is maximizing revenue and LTV.
FASTROPE LABS
GROWTH PRODUCT MANAGER (JUN 2017 - FEB 2020)
Served as Product and Marketing Swiss Army Knife for this fast pace agency. Managed product for clients including Network for Good, Patagonia, Gensler, and more. Led all marketing client projects and project scoping.
NOTIONTHEORY
MARKETING LEAD (AUG 2015 - JUN 2017)
Hell of a first-hire, championing demand generation and marketing initiatives. Helped scale from a virtually unknown 3-person consulting studio to a well-recognized VR/AR product agency.
FINDYR
MARKETING & OPS (SEP 2014 - JUL 2015)
Managed a series of client projects requiring user generated content and data collection in emerging markets (primarily focused in MENA region). Assisted in growth of international user base composed with over 60K+ users in 120+ countries.